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Stephanie McMahon On Using #HijackRaw To Get Back At CM Punk

Stephanie McMahon was recently interviewed by Inc.com and here are the highlights:

Using #HijackRaw hashtag to get back at CM Punk: “A lot of companies would’ve thought that this was trouble and say, ‘Oh my God, what do we do?’ But for WWE, it wasn’t even a question because our whole strategy is to engage our audience. We absolutely embraced this concept and had [wrestler] Daniel Bryan to talk about it during Raw. Because of that, #HijackRaw and #RawChicago were both world wide trends and trended seven times that night.”

It was a haha for the company to get back at CM Punk. Notice that she never said anything about him? Yeah, people actually think that CM Punk is coming back anytime soon, good luck with that.

The Key to success: “WWE utilizes social media, Twitter specifically, to push out information in a creative and fun way, but we also love to engage our fans. It’s not just about your message, the other half of social media is listening and responding. Fans, consumers, and customers appreciate that extra level of personal attention and responsiveness from any brand.”

“When you think about the secret of WWE, it is our fan base. I think if every company looked at their consumers as the secret to their success, they might have more success.”

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Tags: Stephanie McMahon

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