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WWE: Unscripted Kevin Owens has been everything we needed

By Kevin Parvizi

COLOGNE, GERMANY - FEBRUARY 11: Kevin Owens competes in the ring against Dolph Ziggler at the Road to WrestleMania at the Lanxess Arena on February 11, 2016 in Cologne, Germany. (Photo by Marc Pfitzenreuter/Getty Images)
COLOGNE, GERMANY - FEBRUARY 11: Kevin Owens competes in the ring against Dolph Ziggler at the Road to WrestleMania at the Lanxess Arena on February 11, 2016 in Cologne, Germany. (Photo by Marc Pfitzenreuter/Getty Images) /
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WWE is reportedly letting Kevin Owens cut unscripted opponents with only bullet points guiding him, and the early returns have been wildly successful.

There might not be a single superstar in WWE who feels like as big of a deal as Kevin Owens. At least, there’s not a single soul without a championship around their waist who feels like as big of a star as “The Prizefighter”.

He’s been so good, in fact, that he’s the lone person who could be conceivably benefiting from Shane McMahon’s incessant presence on WWE programming. Owens has used Shane’s ego trip as fuel for his promos, cutting an especially memorable promo two weeks ago when he tore the former SmackDown commissioner to shreds for taking valuable television time from Liv Morgan, Apollo Crews and others.

The squash win over Dolph Ziggler and the bad-ass Stunners haven’t hurt, but the key to Owens’ brilliance has been his promo work. And while his promo work has always been among WWE’s best, there’s something special about the material he’s used in the month of July thus far.

According to Sports Illustrated’s Justin Barrasso, WWE is starting to show a great deal of faith in the second-ever Universal Champion; they are letting him cut unscripted promos for all to hear. They just give Owens some bullet points and let the veteran of the wrestling business to the rest. It’s magic.

Owens has held several championships in WWE, but this may be his path to solidifying himself as a regular in the main event scene, on par with Roman Reigns and Seth Rollins among WWE’s full-time men’s division. There’s no doubt that Owens is in that class of a performer, as he showed in 2016-2017 when feuding with those two as Universal Champion.

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Yet despite all of Owens’s years in the wrestling business and all of his past brilliance, 2019 Kevin Owens might be the best Kevin Owens we’ve seen. Some of that is down to his own improvement, but some of that is also down to WWE finally trusting one of their most loyal superstars. Owens has long itched to do more and more to set his main event status in stone, and it’s safe to say he’s been doing that this summer.

If anyone can have a great program with Shane McMahon at SummerSlam, then it is Owens, who has captured the audience’s attention in the past when used as a heel against Shane. But unscripted, babyface Owens is so much better. All he needs is an unscripted segment with Stone Cold Steve Austin putting him over and Owens will be well on his way to having an unforgettable SummerSlam this year.

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