Momentum is a vital part of professional wrestling. The push from fans to see their favorites excel has led to moments like Bianca Belair and Big E rising to championship status in 2021. Liv Morgan was poised to experience a similar situation but leading into WWE Day 1 it seems like all the momentum behind her has screeched to a halt.
The praise for Liv Morgan isn’t a new thing. Even when she was teaming with Ruby Riott, fans and media personalities wanted to see Morgan get an opportunity to shine in a big position. When Riott was unfortunately released earlier this year, that pushed Morgan into a singles run that many expected to lead to a main event moment. But it never came.
For example, Morgan looked like one of the favorites to pick up the Women’s Money in the Bank briefcase back in July. That moment went to Nikki A.S.H, but she didn’t see a sustained push in the end.
Morgan’s run from July through the end of the year includes more losses than wins. Yet, she’s still booked into the top contender’s position as 2021 ends. Instead of booking her with clean wins leading into the PPV, she took a loss to Becky Lynch on Monday Night Raw, falling victim to the same cheating tactic that Lynch has been using since her return.
Two weeks in a row and Morgan’s cut long-winded promos with Lynch, unfortunately showing that she can’t keep up with the multiple-time champion in that area. That, and the overly produced video that WWE shared on Monday has fans rolling their eyes at the continued build to this feud. That hurts Morgan much more than it hurts Lynch, as she is perpetually over with the fans.
Compare Morgan’s build to title contention to the build that Damian Priest has enjoyed during his time on the main roster. Priest hasn’t been pinned in singles action for nearly a year, picking up win after win along the way. WWE doesn’t practice building strong names too often, but when they do – they do it well. The same should have happened with Morgan’s run toward the title, but the opposite has occurred, causing her to lose momentum heading into the PPV.
WWE Day 1 is less than two weeks away. Becky Lynch is one of the big draws for the show. Sadly, her opponent in Liv Morgan hasn’t been built in a fashion that would keep fan interest in her potential victory hot heading into the match. The WWE needs more women that can be presented as top-of-the-card threats to the Four Horsewomen. They had an opportunity to do so with Morgan but that chance is slipping away.