SummerSlam 2025 is set to be a historic event. It will be the first time that WWE introduces the two-night format to what is arguably its second-biggest annual PLE. As SummerSlam gets bigger, so does the price to be in attendance. News broke that ticket packages are selling for a ridiculous amount, causing fans to question the state of the business in WWE and beyond.
Andrew Baydala first created the storm on social media when he posted the price of packages for the event. On Location, a ticket vendor with packages available to purchase confirmed the actual prices. Silver packages start at $1,400 per person, with the top-tier Elite Plus packages noted with a “contact our team” button. Baydala posted that the prices start at $40,000, and they are currently sold out of this limited quantity.
The Elite Plus package includes premium front row seating, in-ring photo opportunity, private section at all-inclusive pre-show with Kevin Nash, and post-show press conference access and desk photo opportunity.
Fans are not happy with the trend of rising prices for WWE live events
Fans and media members immediately responded to the news, pointing to the escalating prices as a problem within the industry.
What was even more interesting was the comparison between these ticket prices and similar events. For example, All Elite Wrestling hosts All-In on Saturday, July 12. This annual PPV is becoming the promotion’s biggest event of the year, with some comparing it to WrestleMania. As of this writing, TicketMaster has some ground-floor seats available in VIP packages starting at $1,000. SummerSlam ticket prices even dwarf those for courtside seats to various NBA Playoff games.
As outrage continues to sizzle online, the escalating ticket prices will continue. As well-off individuals in society purchase these tickets, WWE continues to welcome in the audience believed to be necessary for the promotion to continue its push to becoming more mainstream. One of the reasons the company can continue to boast about PLEs breaking records is that the ticket prices are increasing, not because more people are attending.
A similar situation is happening in the UFC. Fans frequently complain about rising costs, and the promotion boasts of record-breaking live gates.
Will these rising costs push fans to avoid attending events in person? Perhaps, at least for those who are feeling the strain of a restricted economy or tuning out for other reasons. But will the WWE feel the pain from their decisions? Right now, it doesn’t seem like it as business continues to boom for the biggest promotion in the industry.