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AEW: 5 Things They Should Do Differently To Stand Out From WWE

By Bradley Preston

NEW YORK, NEW YORK - MAY 15: Cody Rhodes and Tony Khan of TNT’s All Elite Wrestling attend the WarnerMedia Upfront 2019 arrivals on the red carpet at The Theater at Madison Square Garden on May 15, 2019 in New York City. 602140 (Photo by Mike Coppola/Getty Images for WarnerMedia)
NEW YORK, NEW YORK - MAY 15: Cody Rhodes and Tony Khan of TNT’s All Elite Wrestling attend the WarnerMedia Upfront 2019 arrivals on the red carpet at The Theater at Madison Square Garden on May 15, 2019 in New York City. 602140 (Photo by Mike Coppola/Getty Images for WarnerMedia) /
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4: Embrace The Organic Nature of Modern Professional Wrestling

One of the main criticisms of WWE in recent years is their perceived obsession with controlling the narrative of what talents get over and to what level said talent get over.

The amount of talent that WWE has pulled the plug on for getting over organically with the crowd dates back a decade, talents such as Zack Ryder, Bad News Barrett, Rusev and even Daniel Bryan to an extent were all beloved by the audience without WWE narrating it this way.

In turn, this seems to bother upper management in WWE – if someone gets over and they aren’t designed to get over (which makes no sense), the plug will likely be pulled on any considerate TV time or remote push.

AEW should embrace their talents ability to get over. If a talent gets over via their own accord – whether that be through their programming or through social media or another avenue, go all the way with them. Sell the merchandise. Advertise them as attractions. Present them as stars. Give the fans what they want.

This will in-turn help talent morale: AEW’s talent roster would know if they get over with the fan base, the AEW management team will acknowledge this and treat them accordingly.

3: Take Advantage of a Hungry, Pre-Established, UK Market

The UK’s appreciation and love of wrestling of good quality has never really changed. Despite WWE undertaking two tours of the UK (during their bi-yearly tour of Europe), the UK hasn’t had anything major in terms of a PPV event since SummerSlam in 1992. The attendance for the WWE UK shows is often excellent (this despite a vast increase in live event ticket prices in the past five years).

AEW should really take advantage of the market. It’s still not clear in relation to how AEW will format their PPV schedule, but holding a PPV (with all their top talent) in a venue such as Wembley Stadium would without question, succeed.

The UK despite having the NXT UK brand (a brand that appeals to the die-hard wrestling brand) has an untapped market that AEW could really take advantage of.

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