AEW: 5 Things They Should Do Differently To Stand Out From WWE
1: Present Female Talent In The Correct Manner
One prominent issue with the WWE product is when they choose to place women in prominent positions, and how they market the match/segment in question.
There is no doubt that the women’s talent WWE has in their company is undeniably incredible – they all deserve every bit of success that comes to them. Notwithstanding this – their female talent oftentimes seem to be used as PR vehicles rather than shown as talented superstars simply in their spot based on their ability/drawing power.
For instance, the Women’s Royal Rumble announcement was revealed in a segment labelled as “history-making”. In the segment, basically every sentence in Stephanie McMahon’s promo contained the words “history” or “first-ever”, meaning the whole thing came off as disingenuous.
Everything WWE produces with their female superstars seems to have a PR goal in mind. It has to be labelled based on the diversity aspect and the “history-making” implications of their booking decisions. It comes across as WWE patting themselves on the back.
AEW should avoid this. The fan-base is smart – they understand when you seem to be implementing certain segments/matches just for PR value.
Simply present the women as stars who are on-par with their male colleagues, that’s it.
Next. The John Cena factor: You don't know what you got until it's gone. dark
It’s worth noting – that AEW’s production and direction with the talent featured at the Double or Nothing PPV event on May 25 came across as genuine and the women weren’t in the position simply for some cheap PR points from mainstream media. This is a strong, no-doubt encouraging initial step.