WWE announces partnership with Rolling Loud music festival for SmackDown

WWE announced a major deal on Wednesday as WWE Friday Night SmackDown will attend and broadcast matches from the 2021 edition of Rolling Loud on July 23.

The news was announced via a press release from the WWE. This is the first time WWE has ever collaborated with the Rolling Loud music festival. The July 23rd edition of SmackDown will have a split-site broadcast with multiple matches occurring at the music festival, while the rest of the show occurs at the Rocket Mortgage Fieldhouse in Cleveland, Ohio.

“What Matt Zingler, Tariq Cherif and the entire Rolling Loud team have built is spectacular,” said Scott Zanghellini, WWE Senior Vice President, Revenue Strategy & Development. “We couldn’t think of a better partner to deliver such a unique WWE experience to fans during the July 23 edition of Friday Night SmackDown on FOX.”

Rolling Loud is one of the most well-recognized hip-hop music festivals today. Each year features multiple events in major locations, with New York City and Miami planned for 2021. The Miami edition is headlined by ASAP Rocky, Travis Scott, and Post Malone for the three-day showcase.

“I grew up on Sweet Chin Music, mesmerized by the spectacle that Vince McMahon and co have built at WWE,” said Tariq Cherif, Co-Founder/Co-CEO of Rolling Loud. “The idea of weaving our two storylines into one world, one must-see event, is electrifying.”

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