Liv Morgan is one of WWE's top merchandise movers, proving her star power

WWE is a powerhouse of promotion, with several stars across all three of its shows. There’s a lot of depth to the women’s division, with individuals like Bianca Belair and Rhea Ripley standing at the forefront of some of the more popular names. Yet, it was Liv Morgan who is the top women’s merchandise mover in 2024, proving yet again that her star power should not be ignored.

Liv Morgan is listed behind Cody Rhodes, Roman Reigns, CM Punk, Jey Uso, and John Cena in the “top-selling superstars of 2024” list. She’s one position ahead of former women’s champion and arch-nemesis, Rhea Ripley. This ranking shows that Morgan has a strong following among viewers, one that could be considered surprising when thinking about the following that some other women’s performers enjoy.

As of this writing, Liv Morgan is 181 days deep in her second run as the WWE Women’s World Champion. While the verdict on her time as champion may sway between opinions, it’s hard to deny that her act along with the rest of the Judgment Day isn’t one of the most important acts in the company today. Judgment Day has been one of the top attractions on Monday Night Raw for the last few years, and a big part of that recent streak is thanks to the angle involving Ripley and Morgan. As the criticism about the angle rages, Morgan remains frequently featured in the main event scene.

Ever since her initial call-up as part of the Riott Squad in 2017. This debut came in less than a year as she debuted in NXT in December of 2016. It was clear that WWE saw something in Morgan’s presentation and moved her to the main roster sooner than many expected. As she cut her teeth near the spotlight, Morgan slowly gained a fan following that would lead to the position she’s in today. Rewind the clock back to WrestleMania season earlier this year, and some fans were pushing to see her involved in the women’s title picture. While that movement didn’t have the impact of the push for Cody Rhodes to “Finish the Story,” it was still interesting to see how fans rallied behind her. That’s the type of support that has elevated Morgan into the main event and will hopefully keep her there for years to come.

Liv Morgan has risen above the glass ceiling that was placed in front of her. She’s become a fan favorite among WWE viewers, and that momentum has pushed her into championship status. Seeing her make the list of top merchandise sellers in 2024 is a testament to her star power and shows that she’s deserving of the position she’s in today.