WWE SummerSlam 2025 is a few short weeks away. The event goes down on Saturday, August 2 through Sunday, August 3 from the MetLife Stadium in New Jersey. The card is already shaping up with several big matches on the horizon. However, one of the biggest headlines is the involvement of Cardi B. At least, it was one of the biggest headlines, as it has seemingly fallen off the radar. WWE needs to turn this around, and find a way to get Cardi heavily involved in the weeks leading up to the show.
The rumors of Cardi B's involvement started back in the September 2024. She and Bianca Belair appeared in promo videos that started the build to the two-night event and led many to specualte that she would be involved. The official announcement would come in April 2025.
SInce then, WWE has been oddly quiet about her involvement. In fact, it is pretty astounding to think that Cardi B has not been on an episode of WWE Monday Night Raw or SmackDown yet to promote the show. Imagine if Cardi was involved in a segment that featured Jade Cargill, Naomi, and Bianca Belair before Naomi cashed in to become the WWE Women's World Champion. Fans of all four women would have ate that moment up and it would have generated some additional buzz for the show.
There have been complaints online about WWE continuing to lean too far into celebrity. Not only with the weekly shows, but making decisions for individuals like Jelly Roll to have a big-time match that involves Randy Orton and Drew McIntyre, while so many other performers like Carmelo Hayes are missused week in, and week out. Will some have the same feelings about Cardi B? Of course, but there's a way that incorporating her leading into SummerSlam could shine the light on the women's roster in a much-needed fashion.
For example, WWE is coming off of Evolution 2025 where women like Lash Legend were given a chance to stand out. Imagine if Cardi B tapped Legend to be her personal representative for a match at SummerSlam. That immediately shines a light on the talented member of the NXT roster. There are several others who could use the headline-grabbing moment if it is booked in the right fashion.
WWE has always leaned heavily into celebrity as a way to build mainstream attention. Cardi B being a part of WWE SummerSlam 2025 is just another step in that direction. However, there's room for her to be involved even more and it would have a resounding impact if played the right way.