WWE: Top 10 Heels of the Past 10 Years

2. JBL

Words cannot describe the hatred fans felt towards JBL.

John Bradshaw Layfield went from a fan favorite with the APA to one of the most hated men in WWE history. He embodied everything that the middle class hates and the modest portion of the upper class is embarrassed to encompass.

JBL was the definition of a great heel.

As a wealthy, loud, arrogant and somewhat bigoted entrepreneur, the character was everything the 99% of this country that isn’t filthy rich fights against. Either that or it’s what they fight to become.

Whether it was jealousy or not, JBL was an in-your-face rich person who showed no qualms about telling you how much better off he was than you.

What made JBL even more intolerable than almost every other heel in the business? He held the WWE Championship for 280 consecutive days—a modern era record before CM Punk broke it in 2012-13.

JBL wasn’t as explosive or dynamic as an Edge or a Chris Jericho, but he didn’t need to be. All JBL needed to be was the only possible description of his on-screen persona.

A rich, arrogant, spiteful, big-mouthed and power-wielding champion whom no one could stop. The levels of hate that followed were close to incomparable.