5 Reasons the WWE Brand Split Has Succeeded

The WWE’s brand split can be considered a success for several reasons. Some are noticeable and others are based on what can potentially happen in today’s product.

The WWE spent a few years in the middle of creative mediocrity. It started shortly after the decision was made to end the original brand split in 2013. The rosters of both Raw and SmackDown were merging together and it made no sense to have two separate shows. But today’s product is very different than it was in 2013.

The quality of superstars and the diverse collection of in-ring styles provides something the WWE hasn’t had in a while. The opportunity was there for there to be another roster split. This eventually led to the WWE’s brand split in the summer. With the rosters set after the draft and the return of former superstars, today’s WWE has evolved since WrestleMania 32.

Not even a year into the current brand split and fans have a lot of reasons to look forward to what else WWE has planned. The quality of matches has improved and now there is an improved focus on not just one show each week. Fans have more options that truly feel unique through the week. But the WWE’s brand split has been successful for reasons beyond what is seen currently.

There are a number of opportunities that can be utilized by WWE officials moving closer to WrestleMania 33 and beyond. Things that wouldn’t have been possible with just one main roster and one WWE World Heavyweight Championship. Looking at the current landscape of the fans, the following are the five main reasons the WWE’s brand split has succeeded.