5 Reasons the WWE Brand Split Has Succeeded
By Dean Siemon
Credit: WWE.com
4. WWE Forced to Improve Depth
When WWE’s brand split was first announced, there might have been some concerns about the number of wrestlers. The main roster before the split was obviously going to be stretched thin between two shows. But this led to the WWE needing to bring in more wrestlers to help fill out both shows.
The WWE made the decision to reach out to a number of veterans in an effort to provide depth for both Raw and SmackDown. Even though not all rumored names made a return (i.e. Kurt Angle, Carlito), it shows WWE’s direction. They want to have a combination of established veterans and younger superstars for a diverse roster. A diverse collection of wrestlers does provide different matches with various styles.
The in-ring action is more likely to evolve in front of the fans. It’s an exciting time to see how the wrestling is going to continue it’s progression in the WWE. Additionally, the need for more roster depth is certainly a reason for the return of the Cruiserweight Division. There’s also excitement surrounding the class of potential call-ups from NXT.
The brand split has led to officials making adjustments to the product to be different than the last brand split.