5 Reasons the WWE Brand Split Has Succeeded
By Dean Siemon
Credit: WWE.com
1. An Opportunity to Have a Champion of Champions
An earlier point was made that the WWE can benefit from having two heavyweight champions; one on each brand. That shouldn’t change because of the benefits of more main event opportunities for the entire WWE main roster. However, having two heavyweight champions does provide the opportunity to have them face each other at a future WrestleMania.
With the rivalry between Raw and SmackDown likely to grow over the next year, there might be some interesting debates. Who’s the best between the WWE Universal Champion and the WWE Champion? Imagine a feud between Kevin Owens and AJ Styles to see who the better champion was. The match alone would likely be a guaranteed five-star bout.
The brand split may have two separate men at the top of the mountain. But what if the WWE decided to have them fight for an even greater title. Consider it a return of the Undisputed Championship. But this wouldn’t merge the championships. In fact, the only way to challenge for this Undisputed Championship is to hold either brand’s heavyweight championship.
For example, Styles defeats Owens in the champion vs. champion match. The WWE Championship would be vacant for another to win that title. The Undisputed Champion would be able to appear on both shows and all events. This is possible in the brand split.