3. Who (Jim Neidhart)
Jim Neidhart must certainly regret those two months in mid-1996 when he wrestled under a mask as ‘Who’. That was his ring name: Who. The sole reason for this character’s existence was for commentators Jerry Lawler and Vince McMahon to make puns based on the word/name ‘Who’.
Neidhart hadn’t wrestled for WWE since late 1995, after he had been fired for no-showing WWE events. It seemed like he was in dire need of regular work with WWE, so he agreed to return, regardless of whatever gimmick he was to wrestle under.
Yet instead of further capitalizing on the growing popularity of the Hart Family, Neidhart was given a pun for a ring name. Unsurprisingly, nobody other than Vince McMahon and Jerry Lawler found this gimmick even remotely funny.
If anything, the question marks on Who’s mask were meant to encourage the fans to ask themselves questions such as, ‘Why am I watching this when I can watch something better on WCW instead?’
All this was done just so that Vince and company could make jokes during the wrestling show. If this was what Vince thought was funny in the 1990s, one can only shudder at what he thinks makes people laugh nowadays.