WWE: Brock Lesnar Is A Special Attraction, And That’s A Good Thing

Brock Lesnar is arguably WWE’s biggest ‘special attraction’, and trust me, that isn’t by accident. Here’s why him, and any WWE Superstar, being a ‘can’t miss’ talent is a big deal.

Years ago we had Hulk Hogan, ‘Stone Cold’ Steve Austin, and now we have Brock Lesnar. All big names in their own right, but all have one thing in common: they knew over-saturation would kill their characters. The three men, especially Lesnar, knew that if they were perceived to be “just like the rest” in WWE, they wouldn’t be able to last being the big name performer they want to be, nor would the big pay checks keep coming in. As such, the three men in question kept themselves as big attractions.

Clearly the Hulk Hogan and ‘Stone Cold’ comparison isn’t relevant these days, but the Lesnar one sure is. ‘The Beast’ is a performer now marketed as a ‘special attraction’. Lesnar’s advocate proclaims this during almost every promo on Raw, rightfully claiming Lesnar as a “can’t miss” athlete at the top of his game. But why does Heyman do so? Because it sells tickets and makes Lesnar feel like a big deal, that’s why!

The clever underlying message that comes across is that Lesnar is big business for WWE, in storyline and real life. He’s a bonafide draw. And because of this, he only appears once in a blue moon. Moreover, the fact that he does so adds to the mystique of the ‘Beast Incarnate’, as well as adding to any match he features in. As such, when Lesnar’s in town, you’ve got to buy a ticket to witness it – or, you might just miss out.

The fact that Lesnar may or may not put on the best match possible is, I hate to say it, irrelevant. Because, at that point, you’ve already bought your ticket (or the Network) and are sitting there watching him. To put it nicely, you’ve served your purpose as a WWE fan. And Lesnar knows this. Furthermore, he knows that his performance in the ring won’t change the fact that WWE will still be making money hand-over-fist because of him.

And the main catalyst to this is the fact that he’s not on WWE live events, he’s not on every Raw, he’s not even on every PPV, and you best believe he’s not featured on any of WWE’s gimmicky Network shows like Ride Along. He’s a special attraction.

Of course it helps that Lesnar is a 300-pound freak of nature, nevertheless, longevity has helped Lesnar keep making his millions more than anything. The fact that he doesn’t appear all the time, like the rest, already implies that he’s something special. And when he steps through the ropes you’re again reminded that this man is a one-of-a-kind athlete.

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If you want evidence that being a ‘special attraction’ is still a big deal, take a look at Lesnar’s shirt sales, take a look at the buy rates this man has helped produce, and finally, think about Lesnar. Think about how he feels as a wrestler. Because I’m sure you don’t think the same about any other Superstar in WWE. And for the most part, that all comes down to the way he’s presented. He’s a man who shows up when he wants, kicks ass and leaves. Period, full stop, the end.