WWE: Why Finn Balor Needs To Turn Heel On Seth Rollins

Ever since becoming the first Universal Champion in WWE and relinquishing the title shortly after, Finn Balor has yet to taste gold again. It’s time for the Demon King’s frustrations to reach their breaking point, and who better to take them out on than the man who injured his shoulder on that fateful day?

Right now, Finn Balor and Seth Rollins are on the same page. With the way they looked at each other following their tag team victory over the formidable duo of Dolph Ziggler and Drew McIntyre, you’d think that they’re brothers or something.

But remember, Rollins’s brothers are Dean Ambrose and Roman Reigns. For as happy as Finn and Seth were together in that moment, Rollins’s decision to save Balor shouldn’t lull The Architect into a false feeling of security. After all, of all people, Rollins should know how quickly a superstar can turn on their supposed friends.

There isn’t a single character in WWE who should be more frustrated than Balor, who shines week in and week out, yet has nothing to show for it. As he likes to occasionally remind us, he was the first ever Universal Champion, and he never lost that title. And he’s never been given an opportunity at that title since.

WWE wants you to believe that Balor is just a friendly, smiling face in the mid-card who can’t get the job done. He hasn’t been considered as a challenger for Brock Lesnar on account of his size, Raw GM Kurt Angle barely seems to acknowledge him, and he’s even repeatedly lost opportunities to win the Intercontinental Championship.

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Finn is 0-3 in IC Title matches for his career, with all three of these losses coming this year. And you know who won all of these matches? Seth Freaking Rollins.

The one constant in nearly all of Finn’s high-profile struggles, particularly this year, is Rollins having his hand raised high. Rollins has become “The Man” in WWE this year, to the point where he is almost universally cheered. Few superstars are as adored as Rollins, and he’s ascended to “MVP” status in WWE in 2018.

Don’t get me wrong, Balor is popular. But where has it gotten him? And even though he’s popular, he isn’t as popular as he was two years ago. More importantly, he isn’t as popular as Rollins.

The crowd has chosen Rollins as their favorite over Finn, and that has to absolutely eat up at Finn inside. He can smile all he wants, but there has to be that little bit of jealousy burning inside of him. Because not only was Seth ultimately the better man in their final title match on Raw, but he’s also the better man in the eyes of the fans.

WWE loves to repeat storylines for wrestlers from when they performed with other companies. Don’t believe me? Go refer to the “Summer of Punk” in both ROH and WWE. Or Roderick Strong’s heel turn in PWG compared to his heel turn in NXT.

When Finn started in NJPW, he wasn’t always the leader of the Bullet Club and the Real Rock’N’Rolla. No, he started off as a boring babyface who had to form a tag team with somebody to get wins, until he was tired of being a smiling, happy-go-lucky goof who couldn’t win big title matches against the top stars. All of that changed when he decided to pick up a new attitude and stand up for himself.

There’s nobody better to do that against than Seth. The history is there. Finn has every reason to secretly despise Seth. He can hate Rollins for the close losses. He can hate Rollins for the love the fans don’t show him. And he can hate Rollins for costing him a real Universal Title reign because of that injury at SummerSlam 2016.

Make no mistake, Balor’s frustrations go beyond just Seth, because he could have an innumerable number of people, including himself, to direct rage towards. But for the reasons stated above, Rollins should be the main target of his envious fury.

Logistically, it also makes sense for Finn to turn heel on Rollins, because you can argue that there’s no man in WWE the fans care more about than Rollins right now (overall only Becky Lynch has him beat). Most fans have been sitting on a Finn heel turn for months and months, so they’d cheer him if he viciously attacked someone they don’t care as much about. But a vicious attack on Rollins? They’d boo that, especially if Balor did it half as skillfully as Randy Orton when Orton gruesomely attacked Jeff Hardy a couple of weeks ago (I’m still cringing at the ear spot!).

I’ve been saying for quite some time now that Balor needs to take matters into his own hands. Years ago, Rollins made the decision to go into business for himself and join The Authority, turning his back on his friends. Finn and Seth don’t have nearly that bond, but Finn needs to pull a Rollins on “The Man” himself. It’s about damn time.