WWE: Two potential strategies to help boost the flailing ratings

1. Changing the rating back to PG-13

Close your eyes and think about when WWE was at its best. For most people, that picture includes something in the time when WWE still proudly presented a PG-13 product to wrestling fans. Wrestling is supposed to be edgy, right? Well, that was the case up until 2008.

That was when WWE adopted a PG rating across all of its programmings and effectively ended some of the great things from the Attitude and Ruthless Aggression era. Heck, the company won’t even show blood anymore without changing the scene to black and white.

This was done to appeal to stockholders as WWE was a publically traded company and was ultimately to make its reach bigger and wider than it had been before. Even though that worked on some capacity, it is that edginess that the indy scene has adopted that WWE fans are desperately missing.

WWE should not  go out and produce a crude show. The company definitely does not have to bring back the constant sexualization of the female performers. However, having a little bit of edge and not being afraid to cuss or bleed could increase the viewership and bring back the people who have left for the indies.

I get that the company also wants to appeal to the younger audience, but the fact of the matter is that the company can still put on a PG-13 show and appeal to younger children.

You figure the Marvel Cinematic Universe has consisted of PG-13 movies, so why can’t the WWE run a PG-13 show that appeals to both kids and adults?