AEW: 5 Things They Should Do Differently To Stand Out From WWE

2: Remember: The Casual Audience Is Key

AEW already has a set of established die-hard fans and rightly so – after the quality of their output in relation to their first PPV event (Double or Nothing). Notwithstanding this, the casual viewer will be hard to attain and more importantly keep.

Assuming a strong amount of money is going to be spent to promote the first episode of AEW’s TV show, names such as Jon Moxley and Chris Jericho should be heavily marketed, but it goes beyond presenting Jericho and Moxley to the casual audience. The newer/lesser known stars need to be presented on the same level.

The way to do this is the speed dating approach. During the debut episode of AEW TV – assume that the viewer has never seen these wrestlers before (which no doubt this will apply for a strong majority of the viewers in question), spend money on video packages that explain who they are. What are their motivations? Why should people care about them?

A 2-minute introduction video to these characters may make a world of difference in relation to AEW’s brand in a year or two from their debut show.

One of the failures of WWE in recent times is their presentation of anyone that’s not an established, widely known star.

Their presentation of legends such as The Rock, Goldberg and The Undertaker in contrast to their presentation of their full-time WWE Champion at times, for instance, is drastic and tells the casual audience that the current crop of talent aren’t really the attractions that they should be looking out for.

AEW should avoid this at all costs if they have visions of being a viable, long-term wrestling entity.