WWE Superstar Lio Rush talks about his debut rap single, “Scenic Lullaby”

JAM: Staying on your visuals for a second, how does your creative process go for creating visuals in general?

Because whether it’s for other music videos you’ve done or the parody videos you’re doing, you have this knack for creating images that leave an impression.  So I just want to gauge how that creative process goes for coming up with these visuals. Is that creative process anything like how you come up with your lyrics that you talked about earlier?

Rush: Definitely. This past two years have been super eye opening to me. I’ve always kind of been the person to hold back emotion or hold back on letting people get to know me, but these past two years of my life, I’ve been wanting to be a little more open and a little more relatable. I just want people to feel what I feel. See what I see. I want people to look at my videos and be like, “Man, that happened to me, too,” or “I can feel myself being in his position.”

At any time that I think about a video, I’m always thinking about the viewer. I’m never thinking about myself. Although it is my idea and what I want to push out there, but I’m always thinking about how can this be visually appealing to the audience and how can I make them feel like they’re apart of this video and not just myself.