Although AEW is going head to head with NXT on Wednesday nights, WWE may have lost a step in the war with a bizarre finish to the Hell in a Cell main event between Seth Rollins and Bray Wyatt.
The Hell in a Cell match between Sasha Banks and Becky Lynch was the most highly-anticipated matchup on the card, but WWE fans were also looking forward to the Universal Title match inside the structure between Bray Wyatt and champion Seth Rollins.
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“The Kingslayer” recently defeated Braun Strowman convincingly at Clash of Champions, but it seemed like everything was set up for Wyatt to win the title. As “The Fiend”, Wyatt has been one of WWE’s most captivating characters in recent memory, partially thanks to the wonderful “Firefly Funhouse” segments.
But instead of winning the title to entrench himself as WWE’s most fear man or losing in a twist to the incredibly strongly-booked Rollins, there was no winner.
That’s right. For the second straight year, the Hell in a Cell main event for the Universal Title had a non-finish. Except this time, it was even worse, as there was a disqualification. In a match where DQs are meant to never happen. Because of a sledgehammer.
As a copout to get “The Fiend” on SmackDown? Maybe. A finish that the fans hated? Absolutely.
Twitter had a meltdown, as Wrestling Twitter is known to do in these situations.
It’s worth noting that the fans in the arena were just as upset. (Yet AEW’s executives/wrestlers were probably pleased.)
That crowd was FURIOUS after a HIAC match somehow ended in a DQ. Loud chants of “bulls—“ and “A-E-W” as the show went off the air.
— SI Wrestling (@SI_wrestling) October 7, 2019
THERE
— Wrestling Jebus (@WrestlingJebus) October 7, 2019
SHOULD
NEVER
BE
A
DQ
IN
A
HELL
IN
A
CELL .
PERIOD.#HIAC
Agreed. That’s like the very premise of the match, right?
So Foley was literally murdered in a #HIAC and there wasn’t a stoppage or a DQ 🤔
— Parrow (@Parrow_) October 7, 2019
Parrow is one of my favorite wrestlers and a star on the independent scene. He makes a very good point here, too.
"How quickly can we book the arena in Sacramento?" - @TonyKhan #HIAC
— WWE Creative Humor (a sub of TKO Creative Humor) (@WWECreative_ish) October 7, 2019
"Are the fans booing?" - @VinceMcMahon
— WWE Creative Humor (a sub of TKO Creative Humor) (@WWECreative_ish) October 7, 2019
"No, they're saying boo-rilliant booking" - us#HIAC
You can always count on WWE Creative Humor to brighten up bad booking moments.
Seth Rollins’ booking is so much worse than peak Roman Reigns, it’s not even funny. #HIAC
— Smark to Death (@smarktodeath) October 7, 2019
Wrestling Twitter is turning on Super Seth Rollins, and I’ll allow it.
This is how you make people dislike Rollins. #HIAC
— WrestleTalk (@WrestleTalk_TV) October 7, 2019
Indeed.
Wow.
— Turnbuckle Topics 🎙 (@TT_4You) October 7, 2019
That finish was AWFUL!
Crowd booing and chanting “AEW” and “RESTART MATCH” didnt help either. #WWE #HIAC
YOU F'D THAT MAIN EVENT UP BIG TIME @WWE #HIAC
— Blaine (@bl8in3) October 7, 2019
When my friend Blaine doesn’t like your finish, WWE, you definitely messed up.
Hopefully, the company makes this main event result up to their fans, since this was one of the two matches everyone was desperately hoping to see. Neither Sasha Banks nor Bray Wyatt, who are two of their most on-fire wrestlers right now, won titles, but we also can’t count them out from winning a championship soon, right?
But yeah, what a way for the “E” to leave fans with a sour taste after a PPV that most people love.