3 New Year’s Resolutions For WWE In 2020
By Dorathy Gass
Input From Talent
Simply put, WWE needs to engage its talent more in the creative process. When you look at the instances where a character truly connects with the audiences, they tend to have more creative leeway and input. Two fine examples of this are Bray Wyatt and Daniel Bryan: both having strong creative input as it relates to their character development and storylines.
Dare I say one major faux pas in the past from the WWE, is when talent have zero input, creatively, as it relates to a gimmick, persona, or storyline. Not only does this decrease moral, therefore influencing performance, but it also creates mediocre content.
In fact, as per a report from Fightful.com in 2019, if and when a WWE superstar proposes an idea, and they hint to “incompetence’ from the company’s creative team, storylines are instantly rejected. One sore sport during the Dean Ambrose exit earlier this year was creative direction of his character, where he revealed a fine example of this during an interview, stating that WWE ignored and rejected four strong ideas for his WrestleMania 32 program against Brock Lesnar.
Concepts, input, feedback, and ideas only help to elevate a product or brand – whether you are talking pro wrestling, pizza making, or carpet cleaning. By opening an ear to talent around creative, especially the aspects that pertain to their own character, the WWE will only help build talent into larger-than-life superstars, but also offer the fans better quality content.
It’s just a win-win situation.