Bret vs. Shawn. Undertaker vs. Kane. Gargano vs. Ciampa.
While these feuds were all happening in different eras of wrestling history, they all featured the same kind of intense drama and captivating television that drew fans for months at a time, on multiple occasions.
While some intense feuds often feature a few pay-per-view matches and eventually end with an ultimate blow-off match (Last Man Standing, Hell in a Cell, or some other type of gimmick match), WWE has been known to continue these trends way past their shelf life. In fact, sometimes they straight up continue way past their shelf life.
On October 15th, 2020, Fightful.com noted that Apollo Crews had faced members of the Hurt Business fifteen times and no one else since mid-June. Furthermore, it was also written that bizarre storyline between Seth Rollins, Buddy Murphy, and the Mysterio family featured nine matches since Dominik’s debut at Summerslam 2020.
Many were looking forward to the feud ending at the 2020 WWE Draft in October, but to the dismay of many fans, all Superstars involved were drafted from Raw to Smackdown, ultimately to continue the never-ending feud.
There’s no question that long-time feuds can often be successful if booked properly, but they can also go the complete other direction and simply become overkill without any specific long-term booking.
Also, how long does one get to be “King of The Ring” for? Asking for Baron Corbin.
Changing Names And Gimmicks For No Reason
From War Machine, to War Raiders, to The Viking Experience, and finally to the Viking Raiders. Let’s not forget, from Hanson and Rowe to Erik and Ivar.
Often times, WWE has their hand forced to change names due to legal restrictions and copyrights. However, often times have shown that Superstars will have their names and/or gimmick changed during a jump from NXT to the main roster, or even for a shift in storyline. Bobby Roode became Robert Roode all of a sudden in April 2019 for no apparent reason. Chad Gable, a former Olympian and one of the best technical wrestlers in the company, was transformed into “Shorty G” and it’s safe to say fans were not impressed by this change.
Let’s not forget all the forgotten names of NXT, such as Elias Samson, Alexander Rusev, and Antonio Cesaro, just to name a few. There has even been the odd flip flop and back and forth, with Apollo Crews performing under just “Apollo” for a few months and Mustafa Ali transitioning to “Ali”, before returning once again as Mustafa Ali.
While sometimes these changes turn out to be mega-successful (ie, Stunning Steve turning into Stone Cold Steve Austin) and it’s also understood that sometimes things and Superstars need a “shake up”, a lot of these changes, unfortunately, do nothing but hurt the push of those involved in the long run.