All Elite Wrestling is riding a wave of momentum. Much of it is due to their own doing, but there’s a lot to take from WWE making serious fumbles along the way. AEW All In is set for Saturday, July 12, and there’s a lot of anticipation for this show. All In is building to not only be the biggest show of the year, but perhaps in AEW’s history.
AEW All In is eight days away as of this writing. Six matches are announced, and each one of those matches can have a monumental impact on the direction of the company. Usually, shows have one or two matches that have implications beyond that show. AEW has built an entire PPV where every match will push the direction of the company in a new direction, and that is powerful.
Take the announced tag team match between Swerve Strickland and Will Ospreay, taking on The Young Bucks. Either team winning creates an interesting opportunity for the future of the company.
For example, is Ospreay and Strickland lose, they are no longer able to challenge for the AEW World Championship. That would force two of the biggest names out of the title picture, opening the door for new challengers and stories for that title. But for Ospreay and Strickland, that could push them closer together and into the tag team division. What would that mean? Ospreay and Strickland against The Hurt Syndicate is a huge angle that could main event a PPV on its own merit.
Then there’s the other side of the coin. Matt and Nick Jackson “losing” their EVP status would have massive implications on screen. Their entire stories and how they are booked on the show would change. That would be a huge adjustment for the future of AEW, making the outcome of this match even more intriguing.
AEW All In is packed with matches with hanging outcomes just like that. Can “Hangman” Adam Page “save” AEW from Jon Moxley, once again becoming the company’s hero? Will Mercedes Mone suffer her first defeat at the hands of the most important woman on the AEW roster, Toni Storm? Kazuchika Okada versus Kenny Omega comes with all the history, but can they deliver up to expectations? Who will be the next top contenders for the Men’s and Women’s World Championships? All of those are vital questions to the future of AEW and each one of them will be answered by the end of the evening.
Pay-Per-View events are meant to be promotion-shaking shows that crown new champions, build new stars, and push the future of the company. AEW All In is shaping up to be just that. Each of the six announced matches matters in its own way, and fans have no idea how they will play out. This is a master class in developing an important show.