The WWE Women's Tag Division thrives, but there's still work to do

The latest edition of WWE Crown Jewel featured a fatal four-way in the women’s tag team division. Bianca Belair and Jade Cargill were able to successfully defend the WWE Women’s Tag Team Championship against Meta-Four, Damage CTRL, and Piper Niven and Chelsea Green. It was a fun match from start to finish, one of the highlights of the PLE. The match also made a point that the women’s tag team division has turned a corner since it’s initial booking years ago.

The WWE women’s tag team division hasn’t received the best of love. From the onset, it was clear that this group was an afterthought, even more so than the way WWE Creative treated the singles divisions on the main roster. Lackadaisical booking with the women even led to Mercedes Mone (then Sasha Banks) and Naomi to leave the company all together.

To say that things are “better” for those ladies competing in this group is true, but it comes with an asterisk. Cargill and Belair are the two women who are right to stand atop this division right now. They are superstars who have the ability to draw eyeballs and both have legions of fans. WWE is doing a great job shining the light on Lash Legend and Jakara Jackson, positioning them as the duo that is next in the women’s division. Then ladies like IYO Sky, Kairi Sane, Piper Niven, Chelsea Green, and several others are doing their part to make the titles look important.

However, the same issues that plague the women’s singles division are showing its ugly head in the tag team division as well. Belair and Cargill are now poised to take on Liv Morgan and Raquel Rodriguez at some point. Morgan, who is the WWE Women’s World Champion recently gained a new contender in IYO SKY, but her attention is elsewhere. With a roster as stacked as WWE boasts on Monday Night Raw and SmackDown, WWE Creative is still struggling to elevate any new faces into the title picture.

The emphasis on the women’s division continues to be unequal. Focusing everything on the tag division has left zero singles challengers ready for Morgan. Putting Morgan and Rodriguez into the tag title picture creates a situation where all the titles are tied up in one place, limiting the number of opportunities for the other women. WWE has six hours across three shows each week, and endless resources to better leverage its media platforms to help establish new contenders for both championships. There’s a benefit in having multiple performers in the position to strike at the champion, or in this case, champions. WWE is failing the women’s division on that front.

The WWE women’s division continues to see wins and losses under Triple H’s creative direction. On the one hand, the tag team division is thriving, with a lot of great action within the last few months. But that has hindered the growth of the singles division. There’s still a lot of work to be done.