Throughout the United States, costs are rising across the board. Whether it is the essentials like housing and food, or leisurely activities like video games and streaming services, costs continue to explode while those in charge of the companies at hand get richer. Something similar is happening in WWE, and at this point, no one would be surprised. Wrestlenomics released original reporting that shows how WWE ticket prices are increasing since the sale to Endeavor and the merger with the UFC to create TKO Group Holdings.
The report released on Tuesday, October 21, gets right to the core of the conversation, pointing to the increasing prices that live event attendees are facing.
“Average domestic ticket prices for WWE’s weekly main roster television events have roughly doubled since the TKO merger that combined WWE and UFC closed in September 2023, in real 2025 dollars,” the report opens.
The data in the reporting was obtained from Pollstar and not only covers WWE events. The information was also compared to other activities like concerts and live sporting events. The WWE data included 27 domestic events in 2025 and 50 from pre-pandemic events. The chart presented shows a sharp increase in prices that occurred right after the merger in 2023. The closest two plot points before the acquisition have prices at less than $62 for tickets; the listed price after the merger increases to $118 per ticket.
So, what does this mean for both the WWE, its fans, and viewers? Well, one place to look for insight is the UFC. Endeavor purchased the world’s largest mixed martial arts promotion in 2016, and since then, both revenues and profits have exploded. That is due to its active work to cut expenses and increase costs. For example, UFC 321 is the upcoming PPV on October 25. The cheapest ticket to attend that event is more than $1,000 as of October 21. If you want to attend a non-PPV event, good luck. The UFC APEX gives the promotion a location where it does not have to pay fees to book venues throughout the country.
This news from Wrestlenomics comes a month after comments from TKO President Mark Shapiro at the Goldman Sachs Conference that caused many to raise eyebrows. His comments about ticket prices under Vince McMahon, focusing on family audiences versus current practices to increase overall profits, got many thinking that the increases are not only here to stay but will continue to rise as allowed.
Add this to the continued increase for streaming services, and the price to be a WWE fan continues to grow. At some point, there will be a limit to what people are willing to pay to watch professional wrestling. Especially professional wrestling, which is hitting a creative lull as it is in WWE. There’s real concern that the product isn’t creatively sound and will eventually turn fans away. But when the bottom line is the focus, these potential outcomes do not catch the focus of decision makers in the company.
If you think WWE ticket prices are more expensive than they were just a few years ago, you’d be right. Wrestlenomics provided an in-depth review of price increases, and it is a trend that cannot be ignored.