WWE Pushing nWo Wolfpac Shirt After Kendall Jenner Wore it
After reality TV star Kendall Jenner wore an nWo Wolfpac shirt in public, WWE is making a push on the front page of its merchandise website.
On Wednesday, reality TV star Kendall Jenner surprisingly took the WWE by storm after wearing an nWo Wolfpac shirt in public. It led to her and the shirt getting national publicity for the past 24 hours, giving the WWE an unexpected way of potentially getting their WWEShop.com some extra sales.
Well, the company is going full force now with playing off Jenner wearing the shirt. The front page of WWE Shop has the nWo Wolfpac shirt as the first thing advertised, as of Thursday afternoon. It can be had for $24.99 (with shipping and handling).
You're kidding, right? pic.twitter.com/Qq5hUEJJfw
— Daily DDT (@FanSidedDDT) February 16, 2017
WWE has received a boost in mainstream publicity over the past two years with ESPN covering WrestleMania. Then the Media Goliath gave Vince McMahon and Co. their own spot on their website. This would be followed by the weekly segments with former WWE employee Jonathan Coachman on SportsCenter, having Superstars appear for interviews.
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Jenner wearing the nWo shirt is a different form, however. This gets into the entertainment-paparazzi side of things, with photographs of her wearing this piece of merchandise going on websites that wouldn’t normally sniff WWE, let alone wrestling. People who may not even have interest in sports-entertainment may want to buy this shirt now because Jenner wore it, so why not try promoting it on the front page, as already done?
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We’ll probably never know if the sales on the nWo shirt will spike all that much, but the extra publicity can’t hurt. Maybe a few new fans were created from this.