Discussing Potential New Permanent General Managers
2. Stone Cold Steve Austin
WWE.com
Stone Cold Steve Austin is one of the greatest stars in professional wrestling history, and the champion of the Attitude Era that sent the WWE to new heights. With that age receiving a prominent airing on the WWE Network, a whole new generation of fans are getting to witness the moments that made that era such an important period in WWE history. So, bringing back it’s biggest star as the new General Manager would be a great way to appeal to the Network and bring old fans back to the product.
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There are a number of positives to bringing the Texas Rattlesnake on board beyond his clear star power. Austin is already a former RAW GM when he shared the role with Eric Bischoff in 2003, and then assumed the role of the Sheriff of the company until his departure in 2004. His appearances since then have been sporadic, the last one being at WrestleMania 30. In this time he has been pursuing a film and television career, and has developed a popular podcast, that is soon to feature its live edition exclusively on the WWE Network.
Although he is unlikely to ever return to any serious in-ring competition, let alone a match, Austin would likely be open at this point of his career in an extended run as an authority figure, be it for six months or a year, if the money was good. The tumultuous relationship with Vince McMahon and Triple H would likely make for an interesting dynamic on television. Also, the mantra throughout his career has been to trust nobody and make no friends, so will be fair in his equal dislike of everybody on the roster.
Nevertheless, even if he was open to the prospect of returning in this capacity, that doesn’t mean it will happen. Austin is still a pop culture icon, his podcast has been a roaring success, and whilst he wouldn’t turn his nose up to a good offer, it’s not as though he needs to return. Also, in this age of PG programming, having a beer-swilling, foul-mouthed Texan in charge could be a less inviting prospect.