WWE Changes the Name of the Fabulous Moolah Memorial Battle Royal

The announcement of the first-ever Fabulous Moolah Memorial Battle Royal was made on Monday, March 12 during an episode of RAW. It was met with immense fan backlash. Less than a week later, WWE has announced plans to change the name of the match.

The first-ever all women’s battle royal dubbed The Fabulous Moolah Memorial Battle Royal was suppose to represent the next step in the women’s revolution of wrestling. However, WWE wildly missed the mark by naming it after a notoriously unliked figure. Most recently, Jeannine Mjoseth, known as Mad Maxine, spoke with Pro Wrestling Sheet, to explain some of the ways that Moolah exploited her students.

As you may expect, the announcement was met with unparalleled backlash from fans. Including a petition on Change.org that was able to reach over 10,000 signatures from fans and non-fans alike.

In the face of the social media outcry, the sponsor of WrestleMania 24, Snickers released the following statement: 

"“We were recently made aware of the World Wrestling Entertainment Inc’s (WWE) decision to honor a former wrestler during the upcoming WrestleMania 34 event. As a principle-based business that has long championed creating inclusive environments that encourage and empower everyone to reach their full potential, this is unacceptable. We are engaging with the WWE to express our disappointment.”"

On the heels of their sponsor’s comment, WWE released a statement of their own stating that the name has been changed:

"“After further consideration, we believe it’s best to proceed with the name ‘WrestleMania Women’s Battle Royal.’ What remains most important is that this historic match is part of WWE’s unwavering commitment to the Women’s Division.”"

The statement was corroborated by WWE’s Chief Brand Officer and in-ring talent, Stephanie McMahon:

For years, WWE has attempted to sweep the less-than-flattering characteristics of their biggest icons under the rug. Moolah is only the most recent example. But with the advent of social media and the constantly-changing worldviews of superstars and fans, WWE can expect their efforts to re-write history to be met with more resistance.

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Whether because of the sponsors or fans, WWE was feeling the pressure. At least for this year, the match may still have a black cloud over it due to the controversy, but hopefully it eventually becomes an entertaining and well-liked showcase for all the women involved in the match.