WWE: Brock Lesnar is building the next generation of stars, not Vince McMahon

We always praise the WWE Chairman as the source of creating new stars, but Brock Lesnar has done more to build new stars than Vince McMahon has in the past six years.

Let’s wind the clocks back to 2015 for a second, when Vince McMahon went all in on building Roman Reigns as WWE’s next top star, only to fumble in the worst ways possible.

In an attempt to rush Roman into the title picture after he spent the previous couple months on the shelf, Vince personally wrote Roman’s promos (including that insufferable “sufferin’ succotash” one) and coronated him as the Royal Rumble winner, where the Philly crowd mercilessly booed the future Big Dog out of the building.

Whatever Vince was trying to do to push Roman Reigns wasn’t working.

Enter Brock Lesnar at WrestleMania 31.

Myself included, a lot of peope gained a newfound respect for Roman Reigns after not only seeing him take a beating from the former UFC prizefighter, but even going as far as to make The Beast bleed his own blood. Nobody makes Brock bleed his own blood!

Even in defeat, for the first time in the middle of his push, Roman Reigns looked like a bonafide star.

Fast forward to the 2019-20 season of WWE TV. In the past year alone, from WrestleMania 35 to this past weekend’s extravaganza, Lesnar succesfully put over the likes of Seth Rollins and Drew McIntyre.

In the former’s case, Lesnar’s mangled selling ability helped Rollins look like the ultimate underdog. More recently, Lesnar agreed to let The Scottish Psychopath drop him consistently every week like a pancake without getting a single moment comeuppance to get his heat back before finally dropping the WWE Championship at Mania 36.

We could always attribute this booking to Vince McMahon in someway or another, but Vince’s booking has done more to derail the push of his “chosen ones” than to elevate them.

For Rollins, it was the way Vince booked – or, rather, overbooked – the future Messiah post-Lesnar that compelled fans to turn on the once promising top babyface.

For McIntyre, Vince tried 11 years – save for a four year stint where McIntyre was gone from the company – to make his self-proclaimed Chosen One into a marquee attraction. Every step of the way, the fans weren’t buying it until they saw Lesnar flop like a fish at the bottom of Drew’s boot.

We can even throw names like Samoa Joe and Braun Strowman into the mix. They weren’t quite “put over” in the sense they became future World Champions directly from sharing the ring with Lesnar, but that’s more so because Vince McMahon opted not to coronate these men after The Beast spent weeks being laid out by both men.

Of course, this theory doesn’t align perfectly with every opponent Lesnar has faced these past few years. People like Jon Moxley will certainly beg to differ about ever being put over by Mr. Lesnar.

But when the future of WWE is on the line and Vince’s booking does not get in the way, Brock Lesnar goes into overtime to make future stars look like bonafide superstars. And when Vince doesn’t get in his own way when it comes to making those stars, superstars are born. All because of Brock Lesnar.