Three simple ways that WWE can boost their low ratings

The ratings should be better, but WWE has been struggling to attain them, so how does the company regain its status and boost ratings.

WWE is the biggest wrestling juggernaut and over the years it has established itself as the place to be for any veteran or up and coming wrestler. A lot of companies did exist when WWE or Titan Sports Inc. started its operations and they were all focused on territory oriented wrestling.

Vince McMahon changed the landscape and one by one, took down all of his competitors in the wrestling market. WCW was bought-in by WWE and ECW didn’t get a second TV deal, rendering Tuesday night wrestling a thing of the past.

Fast forward to 2019 where a new company started to take shape in the form of All Elite Wrestling, which has been breaking barriers and creating new opportunities for wrestlers worldwide.

The company recently did the second edition of their first show, Double or Nothing, and the fans loved every minute of it. The work done by them was lauded by the wrestling universe worldwide, and this raised concern for WWE who has faced it’s biggest competition.

Last year, Triple H tried to take a jibe at AEW during the WWE Hall of Fame Ceremony, but the new company has beaten the veteran in terms of the 5P’s of Marketing: Product, Price, Promotion, Place, and People.

Ratings are a way to decide if your product is captivating the fans or not, and according to the appended tweet (which has become a weekly trend), it seems as if WWE isn’t doing well.

WWE needs to understand that before things go off-hand and way beyond reach. NXT is Triple H’s brainchild, but it isn’t just NXT that is losing on it, as even Raw and SmackDown have low ratings. The company can avoid becoming obscure by following these choices:

Avoid Redundancy

I am confident you would know what I am referring to because the company has done this continuously, and the fans have not appreciated it at all. The company continues to give us the same matches with the same superstars on multiple occasions to the point that those matches that fans first loved at first viewing suddenly became loathed after going to the well too many times.

Aleister Black and Buddy Murphy have fought multiple times with no conditions, and the women’s division has followed the same. The company is not ready to take risks and that is the biggest issue.

Less Focus on Part Timers

There is an old saying that you should know when to say no, and this is the time when the company needs to do it. It isn’t feasible to give the title to a part-timer like Brock Lesnar or Goldberg.

Don’t Reveal The Cat Out of The Bag

We are in a day and age where most information about the product gets shared with the fans beforehand but in the cases where WWE give away their own surprises, then you take away the surprise factor from an incident. In the current climate, everyone is inside the five walls, and they would see your product with the feeling of seeing something unexpected, but if you reveal it, then you take away the ‘IT’ factor.

The company shouldn’t announce all the segments because the surprises help the show and they also help the superstars.

A lot can happen in an instant, but if the information is already out, then there is nothing left for the WWE Universe to stick around and see.