AEW: 5 stats/analytics the promotion should implement
Average match time
Given their aim to create a mostly sports-like feel to their product, AEW made the correct choice adding match time limits to its presentation. While implementing these constraints on matches doesn’t necessarily make the difference between a good or bad wrestling show, installing those consistent timestamps helps bolster the importance of each match — there’s a reason why most non-title matches in AEW get a 20-minute time limit while most title bouts receive a full hour.
Still, the company could take this a step further. After all, if AEW is using time limits, that implies that they are tracking the match times, too. Now, plenty of wrestling sites already keep a record of match times, but AEW could eliminate the middle man, so to speak, and post them on their official website (or have Bleacher Report do it). This would push them a step closer to a stat that would help contextualize the wins and losses: average match time.
Since wrestling doesn’t have something like point differential — and, consequently, Pythagorean record — to evaluate the quality of a victory or a defeat, giving fans access to the wrestler’s time spent in the ring per match would give those watching an idea of how dominant or ineffective a competitor is when matched with their record (it also gives us an idea of who the marathon wrestlers are).