WWE: Five recommendations to improve weekly television
By Amit Shukla
WWE is the biggest promotion in professional wrestling but its content is far from the best. There were times when a superstar’s theme song would change things and get people excited, but the same can’t be said anymore. Has the audience changed, or has the content become stale that it doesn’t appease the WWE Universe to tune in to the show? WWE weekly show ratings continue to plummet compared to past metrics. Here are some ways that things can be improved in the future.
Raw’s 25th Anniversary was when Vince got one thing right when he said to Austin, “Times have changed.” Indeed, times have changed but the content has continued to worsen each week.
There were rumors that Vince understands the current creative concern, and he plans to bring about a change, but how much of it will it be, and will it excite the fans? Only time can tell. In line with this idea, we present our pointers which would help the company work better and do something substantial. If you have some other thoughts, chime in.
Create Compelling Storylines
It’s easily understandable that anyone would stick to your show if your product entertains. Let’s take an example to understand this aspect. You watch a horror movie because you are excited or intrigued to know about what comes next. If the performance and story are bland, then you would walk away from the movie theatre. You may switch to another one if you start to lose interest mid-way through.
It’s the same thing in the WWE, as one superstar works as the antagonist while the other is the protagonist. You enjoy the feud because it compels you and keeps you on your toes to be ready for something new. The Austin versus McMahon storyline or the build-up between Shawn Michaels and The Undertaker for WrestleMania 26 are two examples of finesse. WWE needs to get back to that style so that fans are excited to watch the show.
Build a superstar’s character and involve fans
If you have watched The Revenant, The Godfather, or The Dark Knight, you know that the characters in the movie took time and some exceptional dialogues to get over with the viewers. You can’t just bring someone and put them anywhere without making it look right. It is an aspect that the WWE misses in their storylines.
A superstar is left in oblivion only to answer an open challenge but doesn’t get the right opportunity to put his character over, and it’s just a special appearance only to become obscure. No one became something without a formal introduction, remember, John Cena, introducing himself to Kurt Angle.
Avoid repeat matches
Paul Heyman introduced the concept of Eat, Sleep, Suplex, Repeat, but when he said it, he didn’t mean repetitive matches. It looks like Vince took it this way, and that is why we see so many bouts on repeat mode weekly. Fans get bored with the same idea as it’s churned out and done and dusted.
It’s as simple as asking someone what do they want to eat? They say Mac and Cheese, and every time you order the same thing. The person would get annoyed and either stop eating that dish or stop going out with you. The same applies to WWE shows as well.
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Build new superstars instead of bringing in part-timers
We are stating examples to draw parallels and help anyone understand our point. Let’s assume you have a business, and a machine breaks down. The next logical thing to do is to call an expert, but he would charge you every time.
This charge would cost additional to the actual cost of the repair. It would include the person’s service charge and the material’s price to fix the issue. We have more money involved because the taxes are still not put on paper. It’s like paying 500 dollars for a 50 dollar issue, and that’s the same with part-timers.
Part-timers come for a limited time but charge you more, whereas if the business had an internal mechanical department, then the cost and the time would go down. It’s what regular superstars do, but you need to allow them to shine. Build on them because you can count on the people that are there for you day in and out than someone who shows up for specific money.
Give time to matches on TV
Every bout needs some time on television to make its space amongst fans. It also helps every superstar to display their talent for a longer duration. It helps everyone as the superstar gets the opportunity, fans get the action, and WWE gets the ratings. It is way better than calling someone for some time and then let them squash a superstar so that the effort put down by the opponent goes down the drain.
While this is important, so is the fact that irrelevant matches don’t add value. Gone are the days when Bikini matches and others worked as a filler because fans want action between the ropes. WWE officials need to understand that one woman should not get all the opportunities while others don’t get even one moment. The last name should not make you decide who goes ahead because assessment should be on talent, not on surnames.
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