AEW: Three things AEW must avoid doing to be successful

1. Avoid falling victim to overexposure

AEW does not have to deal with this problem right away and will not have to deal with it until next year when their TV deal kicks into action. When it does kick into action and the company has to start producing weekly television shows, they have to avoid overexposing themselves.

That is a huge problem with WWE right now in that there is just so much programming to consume that it can get tiring to follow along with and conveys the idea that it is OK if a fan does not watch every single show. Raw and Smackdown alone are five hours combined across to days, not to mention 205 Live and NXT.

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205 Live and NXT are actually thriving under the guidance of Triple H but shows are dedicated entities with a limited amount of time per week. Fans get five hours of the main roster every single week, which leads to a lot of filler and useless programming.

If AEW’s weekly show is a massive success right off the gate they have to avoid falling victim to the money they can make in advertising and not extend the show past two hours or add another show.

There is no reason for a weekly wrestling show to be more than two hours and AEW should only ever consider making two shows a week if the roster was deep enough and could be split. Even then, they run into the problem of one of the shows being dubbed the B show, as Smackdown is.

The reason AEW is so exciting right now is that they are putting on one show a month so wrestling fans can be assured that every single show is going to be a fantastic one. It can be harder to have that mystique if there is too much programming.

It sounds counter-intuitive but sometimes less is more and in 2019, that is true with weekly wrestling shows.