‘Summer of AEW’ looks to build momentum for the company

AEW needed to build some momentum heading into the spring and summer and quickly succeeded in such throughout the last few weeks. 

All Elite Wrestling has seen swings in its momentum. When things are up, the organization and its fans are riding high. When things swing down the lack of energy really comes across in the weekly product. Thanks to some recent announcements and the rampant speculation around CM Punk’s return, AEW has positioned itself for what should be an exciting summer for the organization.

Can the “Summer of AEW” overcome the “Summer of George,” perhaps it can, and with what fans have learned in the last few weeks the opportunity is there.

First, AEW has brought in some talented performers, at least on the men’s side. Jay White, Vikingo showing up, and Adam Cole’s return are three massive stories. White made the move from NJPW to AEW at a time when many felt he was perfect for the WWE. That would not be the case and now he’s infused into the Juice Robinson versus Ricky Starks angle.

Cole’s return helps the company with an important babyface that can fit into the main event picture immediately. There’s no telling how long this angle with Chris Jericho will go, but the expectation should be that Cole comes out on top. Building Cole up as the top babyface for an eventual faceoff with MJF is the exact type of feud that can help build this division.

Next, AEW is building up quite the calendar of events for this summer. The announcement that the company is heading over to Wembley Stadium is massive, not just for the promotion but for wrestling. Having more companies that can bring shows overseas and pack out important arenas represents the type of health necessary for growth. While some internet personalities stupidly debate ticket sales and attendance, this is a major move on the company’s part and should be reported as such.

Pairing All In with news of Forbidden Door II is the perfect one-two punch to cap off the summer for AEW. There are questions about what this means for Double or Nothing, which is understandable. It would be difficult for AEW to book multiple shows as they tend to create longer more engrossing angles.

This is a fun time in professional wrestling. AEW has turned a much-needed corner as things were slowly feeling stagnant in the organization. With all that is slated to occur this spring and summer, fans should be excited about the things AEW can and potentially will create in the ring.