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Seth Rollins Snaps WWE TV Losing Streak, But it May Be Too Late

By Travis Hopson

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Seth Rollins ended a length TV losing streak on Monday night, but has the damage already been done to the WWE Champion?

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How badly did Seth Rollins need his victory over Ryback on Monday Night Raw? For a WWE World Heavyweight Champion, he needed it pretty bad, as he had been on an incredible losing streak on TV. According to Wrestling Observer Live‘s Bryan Alvarez (h/t Wrestling Inc), Rollins’ win was the first he’s had on TV since he defeated Sting at the Night of Champions PPV on September 20th.  Prior to that, Rollins hadn’t won a televised matchup since Sept. 8th when he defeated—wait for it—Ryback.

That September victory over Ryback was in a Lumberjack Match on SmackDown. On SmackDown, the B-league show if there ever was one. This speaks to a larger issue surrounding the WWE and their treatment of champions. It used to be that winning a title was a stepping stone to greater things. We hear it all the time; the Intercontinental title is one step below the WWE championship, etc. But lately that hasn’t been the case. Instead, winning gold is license for a superstar to be jobbed out to everyone on the roster.

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Normally, this happens to the IC and U.S. title holders; guys like Kofi Kingston, Dolph Ziggler, and poor King Barrett would show up, raise their titles high in the air, then get whooped by whoever walked down the aisle. Because they were champions making non-title defenses, WWE saw this as a way to elevate others on the roster. The unfortunate side effect is that it devalued the titles and the superstars holding them.

The same has now happened to Rollins and the WWE World Heavyweight Championship. Public perception is everything, especially in the wrestling business, and a champion seen as a loser means he holds a worthless title. This is as much a problem leading up to Rollins’ Hell in a Cell match against Kane as his unworthy opponent. If the WWE World Heavyweight Championship match isn’t seen as the main event, what in the world is its value? John Cena has managed to put incredible prestige back on the U.S. title with his “open challenges”; it’s a long process for which there are no short cuts. Now that Rollins has managed to get a victory on TV again, it’s time to do something similar with him and the WWE Championship before it’s too late and fans stop caring.

Next: Why Raw Was A Complete Disaster

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