WWE Should Create a Ultimate Championship

What if the WWE created a belt so exclusive and prestigious that it could only be won on special occasions by the two current heavyweight champions?

When the WWE announced the creation of a “Universal Championship”, I was less than thrilled and with good reason. The WWE was once again ensuring that RAW received just as much attention as Smackdown Live, thus eliminating any notion that the shows could be equal or that fans might actually care about Smackdown Live! a little more than RAW on occasion.

Regardless of our personal feelings, the choice has been made and each show will have their own version of a heavyweight champion. Personally, I would have preferred if the WWE created brand new titles rather than having carbon copies of the same belts on each show. You simply cannot have two champions of equal value no matter what you call them. So as an old employer of mine once said, “don’t come to me with problems, come to me with solutions.”

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As I argued before, if the WWE played it correctly, they could make the United States Championship the top title of RAW because every wrestler has a chance to win; it’s not exclusive to just the top men and women of the brand. That’s right, I included women. I find it more likely that a woman could win the U.S. title before the heavyweight title and having a woman hold the most prestigious belt on the flagship program would be a huge step for the company.

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There is also the option of resurrecting the European or Hardcore championships, but I’m suggesting that the WWE go even further and enter entirely new territory.

What if there was a belt – something akin to the Andre the Giant Memorial trophy except it actually means something – that could never be lost? This belt can only be attained at one of the big four events of the year (WrestleMania, Royal Rumble, SummerSlam, or Survivor Series) and only involves the two respective heavyweight champions. This belt would be dubbed the WWE Ultimate Championship.

By winning this belt, the new champion forfeits their respective “brand exclusive” title which would allow that show to hold a tournament and crown a new champion and thus the cycle repeats. In that same vein, the losing champion also forfeits their belt and the same tournament rule applies for their show. For the first time, both competitors in a championship match have something to lose and gain. This will also put an end to the “longest reigning champion” talking point but ask yourself, have you ever really cared about the length of time someone held a championship? It is one of the most useless and subjective stats WWE employs and serves no purpose in the New Era.

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What would make this ultimate belt unique is that it would be treated much like the King of the Ring moniker; it’s not something that can be taken from you but rather is handed down from champion to champion. The ultimate champion is still free to compete, but does not defend this belt in the traditional sense; the champ enjoys the prestige of literally being the absolute best in the business for a set period of time. This belt becomes the ultimate prize for WWE superstars and sets itself apart from all other championships because of the risk/reward factor.

The WWE has seen unique titles before. In 1989, Ted DiBiase took it upon himself to create the Million Dollar Championship, an unofficial and unsanctioned belt that was nonetheless coveted by countless superstars. While Virgil is technically the only wrestler to ever “win” the belt, it was seen as a status symbol of not only prestige but wealth, which explains why it was stolen so often during its existence.

If the WWE wants to truly claim a new era has begun, they should start with new ideas.

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